Focus Grouping at the General Mills Factory
Or: The day the Cocoa Puffs mascot and his catchphrase were made.
Transcript
Product Testing Lead: Mr. Richard, you just tried a bowl of our brand-new chocolate-flavored cereal product called Cocoa Puffs. We’d love to hear your initial reactions.
Mr. Richard: Delicious. Absolutely delicious—can I get another bowl?
Product Testing Lead: Wonderful. Now, Mr. Richard, on a scale of 1 to 10, with 1 being not very likely, and 10 being definitely, how likely would you consider starting your day with a bowl of this cereal?
Mr. Richard: Oh man, a TEN. Buddy, I’ll tell ya what, I’d let ya bang my wife, impregnate her, and I’d even raise that little bastard for another bowl of this here chocolate cereal.
Product Testing Lead: Fascinating. Please note that Mr. Richard suggested that he would subject himself to cuckoldry for another bowl of our Cocoa Puff product.
Mr. Richard: Cucka-what?
Product Testing Lead: Oh, cuckoldry. It’s a… It’s a term derived from the cuckoo bird. Cuckoos are known for laying their eggs in the nests of other bird species, which often forces those other birds to then raise their offspring.
Mr. Richard: Man call me a cuckoo, hell call me a woodpecker for all I care. I'm just tryna to get my hands on another bowl of them daggone Cocoa Puffs.